b'BUSINESS MANAGEMENTFROM SHINGLES TO SHARES:ROOFING MEETS SOCIAL MEDIABy: Kellie Paasch, Independant Roofing CompanyA t first glance, roofing mighthes become a familiar face in both the roofing notseemlikethekindofworld and social media circles. His content isnt content that would trend. Butjust about roofsits about lifestyle, hustle, and scrollthrough TikTok,Instagram,pride in the trade. He speaks directly to young Facebook,evenLinkedininandcontractors who see him as proof that you can youll find roofers like Brunno Batista,own your craft and your narrative.Austin Blomquist, or TJ McCormickThen theres TJ McCormick, who goes by the bold with hundreds of thousands of clicks and likes.moniker The Worlds Greatest Roofer TJ is equal Why? Because roofing content hits a sweet spot:parts educator and entertainer. His videos often its visual, its real, and its oddly satisfying. feature quick takes on roofing myths, tech tips, Some roofers focus on educational content new products, or just plain unfiltered truth about showingtheDosandDontsofinstallation,the job. Hes built a loyal following through a mix explaining insurance claims, or breaking downof humor, swagger, and a no-nonsense approach product differences. Others lean into storytelling:that keeps viewers coming back. TJ states No nightmare customer experiences, epic save-the- matter the platform I try to always follow my written day repairs, OSHA no-nos or just the pure dramarule of Be an Influencer! Not an Infomercial.of working at dizzying heights in unpredictableFinally, Austin Blomquist who is using his online weather. profiletoleveragereal-worldbenefits. Austin Its not just what they postits how they post it. states the best thing about being able to share a Roofing influencers who blow up online tend tocontent on social media, is ultimately to tell your mix authenticity with a strong personal brand.story and create a resume for all your work. There TakeBrunnoBatista,forexample.Withhisare a lot of roofers with 20+ years of experience, camera-ready confidence and consistent post,but they have very little or nothing to showI have 6 www.mrca.orgMidwest Roofer'