b'18 Business ManagementMore than a paycheck: why retention starts with respectDedicated to keeping its members at the forefront in their industryL ast month, I wrote about my floodednew ones. Not only that, companiesKristen R. Baylesapartment and how sometimes the tools ofwith high turnover rates are likely to the trade arent the only things that matter;be looked at through a microscope trust, transparency and communicationby any prospective employees. Why are just as important. That story highlighted onedo so many people leave? Is management doing thing that cant be understated in this industry: thesomething wrong? Is that the kind of place I want to importance of showing up when things go wrong. work?That same idea applies to a major challenge facingRunning a business is hard, especially when it the industry today: employee retention. means ensuring that customers and workers stay happy. Sometimes, those two goals contradict We can talk all day about labor shortages,each other. A client might want immediate service generational gaps and rising wages; those areat the exact moment your team needs a break. A very real, very pressing concerns! But, keepingcustomer may expect rock-bottom pricing while your valued workers is just as important as attractingtechnicians deserve a raise. You want to bend over The InsulatorOctober 2025'