b'34 BUSINESS CULTURE (continued from pg 33)amount of recovery you will harvest.About the author: Brian Beaulieuhas served as CEO and Chief Economist of ITR Economics since 1987, where he researches the use of business cycle analysis and economic forecasting as tools for improving profitability. Brian has shared his highly 3. It is good to have low debt levels, but havingvalued research results well-funded debt also matters. via presentations, workshops, and seminars in numerous countries to hundreds of thousands of The next list presents the five states with the mostbusiness owners and executives for the last 38 complete funding: years.Wisconsin IdahoSouth Dakota North CarolinaTennessee4.Themapaboveiswhereitallhappens. Dedicated to keeping its members at the forefront in their industryDemographicsdrivegrowthbecausemore people equals more economic activity.Adding up the lists, with a state having to appear on at least two of them, indicates the best prospects for a sooner-rather-than-later recovery from the COVID Recession are:North Carolina UtahGeorgia ArizonaTennessee IdahoColoradoKnowing where the best economic prospects are from 20212023 considering COVID, finances and demographics means businesses can take action by allocating resources in geographic areas where it may do the most good. Perhaps you arent in a position to shift gears in these states, but you likely knowwhichofyourcustomersfacethegreatest upside exposure from these states. Id marshal my resources in a manner that ensures I am giving my company the best possible means of maximizing revenueandprofits.Pivotingtowherethebetter business will be provides an important leg up on the The InsulatorJanuary 2021'