b'expand their supplier network as well as buying hedges onOMA Applying Programmatic some materials to protect from upward price swings, according to Joe Natarelli, leader of the national constructionAdvertising Techniques to industry practice at accounting firm Marcum. Promote MasonrySupply chain issues "Production is getting back to where it was internationally,? Pomfrett said, ?but the strain on supplyOhioMasonryAssociationisbeginningto chains and how to get materials and equipment delivered remains." Natarelli said his clients are building resiliency intoincorporateprogrammaticadvertisinginto their supply chains so that they?re not beholden to a single supplier for any one material. ?The days of having oneourmarketingstrategywithtwomain material supplier are gone,? he said. ?We?re seeing clientsobjectives.Thefirstisworkforce setting up three separate suppliers, in different geographic locations, where in the past they may have had just one ordevelopment.Reachingpeoplethatare two. Some are even getting as many as five in place.? actively looking for employment in the trades Plus, the pandemic caused a decline in shipping as well as airand teaching them about the lucrative paths travel, which means less air freight gets moved so even thepossiblewithacareerinmasonrywill reduction in moving materials across state lines has caused issues, he said. increaseavailableworkforce.Thesecond Diminished state and local government revenues goal is to promote the use of masonry to the Basu said this is one of the top challenges facing contractorsarchitects that design buildings. OMA plans right now. A report from the Brookings Institution projects that state and local government revenues will decline $155 billionto begin utilizing programmatic advertising in in 2020, $167 billion in 2021 and $145 billion in 2022 ?aboutthe first quarter of 2021.5.5%, 5.7% and 4.7%, respectively ?excluding the declines in fees to hospitals and higher education.This means that state agencies such as departments of transportation have less money to fund infrastructure initiatives like roads, bridges and transit projects. Many will look to the federal government for additional revenue.At the New York Metropolitan Transportation Authority, some upcoming projects are in limbo as the authority awaits word on whether it will receive federal funding in addition to the $3.8 billion it received in April under the Coronavirus Aid, Relief and Economic Security Act. Industry estimates show that even with the CARE Act funds, the MTA faces at least an $8.5 billion shortfall for 2020 and 2021. ?MTA?s financial position has eroded dramatically? since the outbreak began, Janno Lieber, MTA chief development officer said this summer, noting that the authority is losing about $800 million a month in revenue due to the crisis.Hutchins.Shelley D.Hutchins,LEED AP, writes about residential construction and design, sustainable building and living, and travel and health-care issues.Construction Dive provides in-depth journalism and insight into the most impactful news and trends shaping the construction and building industry.www.ohiomasonry.org 6'